Contractor websites that deliver website excellence will impress site visitors, help them understand why they should choose you over the competition, and ultimately convert them into building leads. To do so, consider these important design best practices:
Display key industry trust signals like licenses, insurance, certifications, professional memberships, and customer testimonials.
1. Use Colors That Match Your Brand
Your brand’s colors communicate a lot about what your business is, how it’s perceived, and what kind of emotions are attached to it. For example, the color red has been known to stimulate appetites, but it also represents the idea of urgency in certain cultures and societies. It’s important to consider all of the potential meanings and associations associated with your chosen color before choosing it for use on your website.
When you’re deciding on your color palette, it’s best to stick with just a few primary colors so that they can all work together in harmony. This will help keep your branding consistent and memorable for your target audience.
Once you’ve settled on your primary color, look for contrasting colors to add to your color scheme. Using a color picker or online tool, you can easily find complementary colors that live on the opposite side of the color wheel from your main color. This will give your website an element of contrast that will draw attention and create a sense of depth.
Then, you can build out the rest of your site around those core components. For example, a construction company specializing in home designs and improvements worthy of magazine covers will want to include a vast portfolio of photos from previous projects. But if you include too many photos, they could overwhelm your site and distract from the main message of your business – that you can provide quality design and remodeling for your clients.
2. Keep It Simple
For most companies, their website is a hub that drives traffic and leads. So, it’s important to keep this in mind when designing your site.
One of the easiest ways to do this is by keeping things simple. There’s a lot of advice floating around that says your visitors should never have to click more than twice to get anywhere on your site. However, that can easily lead to a gigantic navigation bar and a site that’s not easy to navigate at all. Instead, focus on your buyer persona or ideal client and boil down the information you want them to have to just the essentials. This will help your website be easier to navigate and more visually appealing.
The best construction company website designs don’t have a bunch of extraneous elements and distract from what’s most important to their audience. These sites prioritize clean designs that showcase their high-quality work, creating a sense of trust and competence for their clients. This design strategy is especially important for construction companies, which often work on highly specific projects that require specialized expertise.
A great way to ensure your site is always up to date is by having a team of professionals manage and optimize your content. At Thrive Internet Marketing, we specialize in building and managing content for our construction clients that will drive traffic and generate leads. Contact us today to learn more about how we can help your construction company grow online!
3. Make It Mobile-Friendly
Having a website that is mobile-friendly is becoming more important than ever. People spend the majority of their time on the go and use multiple devices to navigate the web.
Google has even made it a priority to favor websites that are mobile-friendly in search results. In fact, a website that is not mobile-friendly is likely to lose its visitors in a matter of seconds.
Your construction website should be responsive and optimized for mobile devices. One easy way to check if your site is mobile-friendly is to open it up on your own phone or tablet and see how it looks. If it is difficult to read or navigate, you should make changes.
You can also test your site’s mobile-friendliness by using Google’s free tool, which will analyze your website and tell you whether it meets their guidelines. It is a good idea to do this test frequently, especially after making any updates to your website.
Finally, remember to feature client testimonials on your site. This can help build trust and show potential clients that you are a legitimate business. This is especially important in the construction industry, where consumer trust is key for converting leads into clients.
A great way to do this is by featuring videos of past construction projects on your homepage. This will instantly convey to potential clients that your company is professional and trustworthy. As a result, you will be more likely to generate quality leads and increase your conversion rate. An example of a construction website that does this well is Holder, which features a video showing clips of their construction workers in action on their home page.
4. Keep It Relevant
Your website should be more than just a brochure; it’s an excellent way to generate qualified leads. It’s important to have a clear call-to-action on your homepage that allows visitors and potential customers to contact you by phone or email, download a content offer, or fill out a lead qualifying form.
One of the best ways to keep your site relevant is to include a portfolio of past projects on your homepage. This will give your visitors a sense of what you can do for them, and it will help build trust and credibility with potential clients. Before and after pictures are especially effective in capturing attention.
Finally, it’s important to keep in mind that the internet is constantly changing. What was an awesome website design in 2020 might not be so great in 2021. Therefore, it’s important to regularly research and analyze your competitor’s websites to find out what’s working and not working for them.
Nailing your online brand is crucial for any construction company that wants to be successful. That’s why you should consider partnering with an experienced marketing agency that can help you build a powerful and memorable web presence. In addition to constructing an amazing contractor website, they can also optimize it for search and boost your visibility in the local market. To learn more about how to make your website stand out from the competition, contact us today for a free quote. We can’t wait to hear from you!
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