Building confidence and legitimizing yourself with potential customers is one of the biggest challenges to acquiring new customers online through your website. A study conducted in 2017 showed that the reliability of the business is an important factor that is considered by 95 percent of consumers. And the construction of that trust is a primary factor that your website design determines. In this blog, we will discuss different web design strategies to build the trust and credibility of a website in order to improve the conversation rate and what role web development agency Dubai plays to achieve those goals.

Web Design Strategies for Building Trust and Credibility to Improve Conversation Rate:

One of the primary goals of every business is to improve the conversation rate. Only the right web design agency Dubai can help them to achieve that purpose. The following are some of the strategies that these agencies implement to achieve that purpose.

Provide Contact Information Prominently:

Sharing one’s contacts means the latter does not have something to conceal. Here are some pieces of information that every website development Dubai must share to get the trust of their clients. 

• Street address and the telephone number for the physical location of the business
• Contact information for an email address and contact form
• Parking lot, work area, offices, employees

When it comes to its efficacy, as cited by HubSpot, putting faces of real employees can raise conversion rates by as much as 34%.

Highlight Security and Privacy:

The second strategy is to assure your visitors that their data is safe by visibly displaying certifications like:

• VoIP securing all connections using SSL/HTTPS
• Absolute proof of privacy from TRUSTe or Better Business Bureau  

According to the Trustpilot survey, 73% of consumers are more concerned with data security than any other price when making purchases online.

Prioritize Easy Navigation:

Do not make people do the searching job for them. Ensure all key pages are easily accessible to customers if you want to improve the image of your SEO expert Dubai company in the eyes of your customers. For that purpose, you need to ensure:

• Easy to navigate with menus and child sites.
• This connects other relevant content in a means that is unique to the specific context. 
• Some of the most distinctive calls to action present at the top of the page

According to Forrester, figures reveal that a shocking 79% of customers are likely to never participate in business with a website they deem to be untrustworthy again.

Establish Your Credibility:

It is one of the core goals of every SEO agency in Dubai to establish their credibility in the market and prove why visitors should trust you through:

• It is also advisable to list all the available certifications, accreditations, and awards.  
• Testimonials and examples of good practice
• Connections of positive word of mouth from other users

Through statistics from Big Commerce, we see that 68% of shoppers feel more confident making purchases directly from a brand’s website.  

Incorporate Social Proof:

You can also display trust indicators to get the trust of your customers.

• Customer logos and testimonials are indeed powerful when it comes to conversion.
• Facebook likes and Twitter followers
• Positive customer ratings and positive feedback

Research conducted by BrightLocal revealed that consumers trust online reviews as much as their close ones’ recommendations (88%).

Prioritize Mobile-Friendly Design:

While now more than half of traffic comes from mobile devices an unoptimized site only harms the conversion. Here are some of the strategies that every web design company Dubai must follow to get more traffic through mobile devices. 

• Fully responsive templates  
• Modifying navigation and forms to be usable on touch devices 
• Page speed optimizations  

Mobile users’ behavior is also highlighted in the Google data which reveals that an individual will abandon a website with a slow-loading page after 3 seconds.

Provide Multiple Contact Options:

Give different customer service channel options to customers to reach you as they feel convenient if you want to get better results. The following are some custom service options that you can offer:

• Contact options available include live chat, phone, email, and contact form.
• Website information and services are usually presented in the form of frequently asked questions and help/support sections.  
• The use of social media platforms regularly

SuperOffice says that reliable customer service is a factor that 73% of customers associate with trusting a brand.

Establish Thought Leadership:

Moreover, position yourself as an authority by providing:

• Educational blogs and resources. 
• When comparing research reports and original data it is important to look at the different parameters that can be analyzed.
• Publications of articles in well-established journals

Moz also identified that the right content content that is created is thought leadership content where results indicated that it results in 3x link and share rates.  

Highlight Personalized Service:

Additionally, Emphasize your commitment to understanding each customer’s needs through: 

• Explaining custom offerings  
• Promoting consultations 
• Showcasing individualized solutions

When it comes to personalization, Salesforce revealed that customer attrition rises to 52% for those who are willing to switch brands in pursuit of personalization.  

Final Lines:

These trust-building aspects such as easy navigation, contact details, security seals, customer reviews, and a mobile-friendly website design make a visitor more likely to purchase. Emphasizing customer service and writing expertise helps to reinforce credibility. Use these strategies together to begin turning your website into a customer conversion machine. Moreover, in case you need more strategies then you can reach out to any web development agency Dubai to get more insightful information.