The industry has seen a significant shift towards sustainability. Brands are becoming more conscious about what they release in the market. One of the methods adopted by brands to promote their business and elevate brand recognition is sustainable and unique custom merchandise. 

Brand recognition is a very important aspect of establishing a business and making its place in the industry. You’ll need a lot of promotional tools and strategies to establish a recognizable brand. Brand recognition begins with a logo designed by a custom logo design company, then a well-developed and responsive website all the way to unique custom merchandise.

What is Sustainable Merchandising?

Sustainability is the ability to meet current market demands without compromising the ability of future generations to survive. Using environmentally friendly products and procedures while taking into account our limited resources is known as sustainable merchandising.

Taking the environment into account, sustainability helps a brand utilize alternatives of materials that are harmful to the environment like instead of using genuine leather they could use bio-based leather. Sustainability being a trend, encourages the use of plant byproducts and materials that do not contribute to deforestation. 

Integrating sustainability with merchandising can serve as a great promotional tool as more and more industries are adopting it. When you shop, fashion brands encourage you to get cloth bags or paper bags instead of plastic bags, cutting down on plastic. 

Benefits of Sustainable Merchandising

For promotion purposes, sustainable merchandising can work wonders. As the consumer preferences have changed to sustainability, the brand can use it to display the message that their products are contributing to save the environment, that’s why they launch unique custom merchandise that brings forward the message of sustainability. 

Reducing Environmental Damage

Sustainable merchandise is made from recyclable and reusable products, minimizing the use of harmful products like plastic. These sustainable options help brands reduce waste and contribute to the global effort of saving the planet.

Enhancing Brand Image

Sustainable merchandising is a boost to the brand image and reputation of the business. Customer dynamics have changed as they’ve grown more conscious about sustainability and prefer businesses that are eco-friendly.

Cost Effectiveness

Sustainable merch may have high upfront costs but they’re cost effective in the long run. Long-term cost savings can be achieved by using reusable products like coffee cups, water bottles, and shopping bags to lessen the need for disposable alternatives. 

Providing Health Benefits

Many merch products contain harmful chemicals or toxins. Using unique custom merchandise, you can reduce consumer health risks and promote a healthier lifestyle for consumers and the planet. 

A Cycle of Designing to Merchandising

When you think of a brand, you immediately associate it with a logo. The first step in the lifecycle of creating a brand is the logo designing process. You can hire a custom logo design company for the design process. Your brand needs a compelling logo that is a complete depiction of your brand image, values and message. 

After completing the logo designing, the next step involves integrating it into different platforms, including merchandising. Your logo appears across all the products in your merch. Therefore it needs to be clear and versatile enough to be used on all different products and their material variations. Selecting promotional products that align with your audience’s values and showcase your dedication to the environment can enhance your brand image. 

What Can Sustainable Merch Do for Your Brand?

• It can educate people about environmental-friendly practices. Providing details on product disposal and recycling can increase awareness and promote ethical customer behavior. This fosters a sense of community and shared values along with influencing the perception of your brand. 
• It can inform individuals about eco-friendly behaviours. Giving consumers information about how to dispose of and recycle products can raise awareness and encourage moral consumer behaviour. This influences how people view your brand and creates a sense of community and shared values.
• It can help with building brand loyalty. Audiences are searching for businesses that show a dedication to environmental responsibility more and more. You may establish a stronger connection with your audience and gain their trust and loyalty by providing sustainable promotional goods that correspond with their values.

Here are some Sustainable merchandise ideas…

Reusable Straws – They have been banned around most of the world as they have severely harmed the environment in the past. Reusable straws have brought convenience to the market. Therefore if you are a beverage brand you can utilize the idea of sustainable and reusable straws to promote your business. 

Biodegradable Grocery Bags – A very common alternative to plastic bags are biodegradable grocery bags that are less harmful to the environment and keep our planet safe.

Tote Bags – These are another sustainable and eco-friendly alternative of plastic bags. You can have your logo printed on it, which a custom logo design company can create for you. You can offer them as reusable shopping bags. 

Eco Clothing – Not all cloth is made through sustainable means, some have caused severe harm to the environment. You could introduce eco clothing for your brand promotion and get your logo printed on it.

Drinking Bottles – Eco-friendly drinking bottles make excellent sustainable products. Numerous people use their drinking bottles everywhere and all the time, this is a great method to increase your brand reach.

Notepads – You could recycle paper to make notepads as a promotional item. 

Cups and Mugs – Alternative material for these products can be bamboo or cornstarch. You can print your logo on them and gift it to others.

Wrap Up…

Reusing and repurposing is the new trend. Sustainability is the future and as businesses contributing to the economy we need to be fully responsible towards our environment too. 

The current fashion is reusing and repurposing. Sustainability is the way of the future, and as companies that support the economy, we also have a finite responsibility to the environment. 

We can use sustainability to promote businesses too. The first step in promoting a business is giving it a face through a logo designed by a professional custom logo design company. Investing in a compelling logo can go a long way and play a part in creating a sustainable merchandise for your brand.