If you sell a SaaS (Software-as-a-Service) product, scaling your marketing is always your top priority. One of the ways you can do that is investing in Vlog explainer videos. Put differently, you can create video explainers in the Vlog (Video Blog) format to promote your SaaS solution.
In this post, we shall tell you how you can create engaging explainers for your Vlogs. Before that, we want to share with you reasons why you should create such videos to promote your SaaS brand.
Why Create Explainer Videos to Promote Your SaaS Brand?
According to a Statista survey, 32 percent of participants aged 18-34 watch at least 3 Vlogs in a week. Based on this fact, you can comprehend why you should also use Vlogs to your advantage as a SaaS brand.
Moreover, the following are various reasons to justify why you should create video blogs for your SaaS brand:
- It provides your audience with a personalized experience to better know your software-as-a-service brand.
- Additionally, it promotes your SaaS solution while letting your prospective customers realize it as the solution to their problem.
- Most importantly, it encourages your customers to subscribe to your software-as-a-service solution, provided that Vlogs you create convince your customers.
Furthermore, you can partner with an explainer video company to create expert SaaS explainer videos for your Vlogs.
How to Create Engaging Explainers for Your Vlogs
You can effectively promote your SaaS product with the aid of Vlog explainers. Moreover, there are things you should keep in mind when creating a Vlog explainer video. We have mentioned them below:
- Keep your video short and to-the-point to ensure your audience grabs the message you want to convey to them.
- Include a CTA (Call-to-Action) in your explainer to encourage customers to take the action you want them to take.
- Focus on successfully addressing the problem of your customers (pain points) in your Vlogs.
Now, it is time we tell you how you can create engaging explainers step-by-step for your Vlogs:
1. Stay Clear about Your Goals
Firstly, you should make it clear what you want to accomplish via your Vlog explainer. As an example, you may want to create your video as a tutorial for your SaaS product for your audience. So, you should start creating your SaaS explainer with a clear focus on the aforementioned goal.
Moreover, you need to make your goal ultra-clear to everyone who contributes to creating your Vlog. In this respect, you need to communicate with everyone associated with your Vlog project.
2. Know Your Target Audience
When creating a Vlog explainer to promote your SaaS product, you are targeting a specific audience. So, you should know your target audience beforehand before you start creating your explainer. There is also a way you can easily define your target audience.
For instance, you can create an ideal profile of your customers. Then, you can start crafting your Vlog explainer that addresses the pain points of your customers. But make sure that you present your video content in a way that resonates with your audience.
3. Come up with the Message
Once you know your goals and understand your audience, you should come up with the message. We mean to say you should know what you want to communicate with your audience via your Vlog.
As an example, you may want to introduce your SaaS solution to the audience through your SaaS Vlog. So, you should let your audience clearly receive that message. That is, what your SaaS product is and why it should matter to your audience. Make sure you keep your message simple to help your audience successfully get it via your Vlog explainer video.
4. Know Your Budget
At this step, you are all set to start creating your Vlog explainer. But you also need to know your budget before you start producing your Vlog. In fact, you should think about your budget prior to creating any explainer video for your Vlog.
Besides, you will want to get a higher ROI (Return on Investment) from Vlogs you create for your SaaS brand. Therefore, you should set your budget while keeping this thing in your mind.
5. Partner with an Explainer Video Company
If you want to make sure your Vlogs stand out among your competitors, you should create them brilliantly. Partnering with experts is your best bet in this respect. So, you should find an explainer video company and partner with it to produce your SaaS explainer Vlogs.
However, it is important that you partner with a reputable explainer video production company to create your Vlogs. It ensures you come up with one-of-a-kind explainer videos for your Vlogs. Thus, you should make sure you partner with a creative and competitive company in this respect.
Before we jump to our conclusion, we shall share bonus tips to help you choose a reputable explainer video company.
Bonus Tips to Follow and Choose a Reputable Explainer Video Company
The following are the tips you can capitalize on to choose a reputable explainer video company:
- Find out the reputation of the company while going through customer reviews of it.
- Check the portfolio on the company’s website to judge its creativity and competitiveness.
- Ask your friends or family members to recommend a reputable explainer video agency if they know any.
- Do not overlook your budget to make sure you choose experts for producing explainers for you befitting your budget.
- Consider the turnaround time of the company to ensure you choose the company that can deliver your project on time.
Conclusion
As a SaaS brand, scaling your marketing should remain your utmost priority. In this respect, you can create and exploit explainer videos for Vlogs promoting your software-as-a-service solution. There are also several reasons for you to leverage Vlogs for SaaS branding. Providing your customers with a personalized experience and encouraging them to buy your products, to mention some of those reasons. Moreover, you can create engaging Vlogs for your SaaS solution while following certain steps. Knowing your goals, understanding your audience, and crafting your message accordingly, to recap some of those steps. Lastly, you should leverage SaaS explainer videos for your Vlogs to effectively promote your SaaS product to your target audience.
