Since the last few years, the importance of SEO has become an important topic. Good SEO optimizes your visibility online. If the prospective customer types in a subject relevant to what your business can provide, you will want to be on that first search results page alongside your competitors. If you do not make it in one of those top ten search spots, you will lose out on a customer, and it will go somewhere else. SEO gives you the authority to be the answer to the questions of your potential customers. SEO also contributes to your authoritative voice in your field. Authority leads to brand trust, and it automatically leads to brand loyalty.
SEO attracts new customers and over time it allows you to deepen the relationship of your business with the customers as you have established trust with them.
Words are compelling, and certain words have the power to control your ranking online. They can be either single words or phrases frequently used to find what they are looking for. All the keywords need to be researched and placed in your content. Thus, the quality of your content is not compromised, and it will stay high.
Despite all this, SEO still keeps many secrets for beginners out there. All the advanced users also need to be constantly up to date with what happens in the online marketing world. There are a lot of SEO facts out there. Following is the series of facts that one should know-
1. Duplicate content won’t get you penalized
Duplicate SEO content means content similar to content appearing at multiple locations on the web. Thus, as a result, the search engines don’t know which URL is to be shown in the search results. This is the content that appears on the internet in more than one place.
Google has a very different treatment for copied content than for duplicate content. The duplicate content won’t get you penalized. However, copied content will. Most people think that duplicate content hurts SEO. However, it is not true. The duplicate content is not an optimal set-up for pages. However, one should use canonical tags as it is a very simple way of telling the search engine that it is where the official version appeared in the first place. One should also keep a count of the duplicate content issues.
2. Not all search engines use links as a ranking factor
The ranking factor is the criteria which are applied by the search engines when evaluating the web pages for compiling the rankings of their search results. Yandex is a well-known search engine in Russia that does not use links as a ranking element. Some of the most spammed terms are found in the Yandex and Google commercial SERPs for Russia. Various black hat SEO techniques quickly rank shady sites. Google wishes to rank the websites based on facts instead of links. The domain should be trustworthy, and the trustworthiness of a domain might help it rise up the rankings if Google measures the quality by facts instead of links. Increasing the raw number of backlinks will not help you if the links are low-quality.
3. Top ranking positions have more Facebook activity
You often see the word ‘most relevant’ above the comments on a Facebook post. It means that the comments you see are ranked, and you are likely to see the high-quality comments that are the most relevant to you. You are likely to see the following at the top
- Comments or reactions from your friends.
- Comments from the verified profiles and pages.
- The comments with the most likes and replies.
One can also change the order they see on the page as a page admin. One should never forget that the pages and the profiles may have different comment ordering options. To change the order of the comments, one should click the current comment ordering option in the bottom left of the post.
The Facebook interactions affect the search rankings of Google. Thus, the social network not only provides engagement with your audience. It also affects measurable outcomes beyond engagement. It also includes higher search results ranking.
4. Rich snippets have no direct impact on the rankings
The snippets with the highest click-through rates are rich snippets. The results that provide them with more information tend to get more clicks from users. It is a known fact that if the click-through rate of a snippet increases, you will get more traffic from that search result.
They first appeared in 2009, and they have been a sneak preview on the SERP page since then. They have the role of adding extra information to a search listing. However, according to Google, they are not responsible for influencing the rankings. The rich snippets have no direct impact on the rankings of your site.
This means that rich snippets do not directly affect the rankings. However, this does not mean it cannot generate indirect SEO benefits. They will indirectly help you to get more people to visit your website. This helps you with your rankings.
5. Only two of the ten most popular sites on the web are content sites
Google is the tool that allows users to quickly search the whole web to find something they want. Eight of the ten most popular sites give the core users something to do, not only to consume. The websites are popular as the action required from the core user does not stop at consuming content. Quality content is great as it provides a fantastic way to grow. We should try to understand why these websites are popular and when we do that, we will notice that content marketing is also a part of their strategy. However, the facts prove that the most outstanding sites out there place communities, tools and interactive platforms before content.
6. Object detection in images is a very strong ranking signal
Google is the search engine that can extract information about the subject matter of the image from the content of that particular page. It also includes captions and image titles. You should make sure that the images are placed near the relevant text and on pages that are also relevant to the image subject matter.
Google is smart enough to recognize the objects in images. However, object recognition is now a ranking signal which can affect any business out there.
There have been several studies with complex equations and algorithms about image recognition in the 90s. Thus, we are able to say that the subject has appealed to the researchers even since the search engines appeared. The idea of image optimization should be appealing to the users.
7. Google has search evaluators for determining the quality of results
Search evaluator gives feedback to ensure that the internet search results are accurate, comprehensive and spam-free. They are also relevant to the searcher’s intent. They are the human check on the algorithms that the search engines run. Many algorithms are used by Google for ranking websites.