Today, in this age and time of digital dependency, the competition is intense in the market. No matter what industry your business belongs to, the number of strategies you will need to adopt to stand out in the market needs to be elite. And by elite, we do not mean money, and we suggest some high-level campaigns and value-added services that make your brand stand out in the crowd.
For example, a man went to home depot to get some spray guns for his small painting project. He went through many brands and at last settled on getting a spray gun that was compatible with the Wagner paint sprayer part. The question is, why did he decide this? The simple answer is that these sprayer parts added value to his spray gun and improved the life of his spray gun.
Therefore, every brand needs to add value which keeps bringing your customers back to you and also helps you expand your targeted market base. In this article, we will list down a few tips for you that will help you understand how to add value to your brand.
Adding Value to your Brand
In a practical sense, you might be thinking, what does it mean to add value to your brand? What does it look like? Because if you know what it looks like, you might be able to come up with a plan on how to achieve it.
You probably read the example we mentioned above, but to answer your question in simple terms, adding value to your brand looks like this:
· Any package offer or service that you give to your customers that your competitors do not give adds value to your brand for customers.
· Any advantage that your customer gets out of by buying your brand can be a loyal card that offers future discounts, an offer for one free hair cut, etc.
For you, to ace this game of adding value, below are a few tips that you can follow.
· The first and foremost trick is to follow the mantra that your customer is always right. By this, we mean, make sure your customers are always satisfied, especially your returning customers. Make sure you know that they do not have any problems with your brand.
· Stay alert about google reviews, Facebook reviews, Twitter comments about your brand. Be highly responsive to their complaints and reviews. Settle any problem as soon as you can, or you never know, that complaint can become viral and ruin your brand’s entire image. It would help if you were extra vigilant about all your social media profiles.
· Attend social networking events on behalf of your brand. Each interaction with a potential client or customer adds value to your brand. Pay extra attention when attending these events, as they play an essential role in building and retaining your brand image.
· Keep your customers updated about your brand’s products and services. Always let them know when you introduce a new product or offer free samples or services. This makes customers feel valued that they were made aware of offers first and foremost and then the general public.
· Always, Always be aware of your competitor’s campaigns and strategies. Do not ever copy them but always Up your games strategically.
· Try unique ideas for reaching out to your customers. Go the extra mile for them by offering the solution to their other problems. For example, in the strategy we mentioned above, titan spray guns went an extra mile and introduced spray guns compatible with Wagner paint sprayer parts.
· A lot of brands offer loyalty cards to their customers and clients. This previously was a strategy used by banks, but now is being provided by salons, spas, grocery stores, and many other players in the industry. How does a loyalty card work? It offers its returning customers discounts and points. Every customer loves saving extra money, even if it is just 2 dollars.
· Do not just focus on selling your product or service. Make it seem like an experience for your customers. This improves the prospects of the word of mouth marketing.
· In this world of the digital era, do remember to give an extra touch to the human element. Many customers are fed up with talking to the bot when they call the company or reach out to the brand on Facebook. It is a bit annoying that you have to press a couple of numbers when calling a company to reach a human