Many factors contribute to a brand’s success, and one of them is the packaging. The packaging of a product plays a significant role in its marketing. You might have seen brands changing their packaging from time to time.
This change does not indicate they are not getting sales, but it tells that they want to keep the packaging refreshed to get impactful sales and more reach.
No industry can claim that switching to custom boxes does not help them get better sales if they have used good designs and colours to attract customers.
Similarly, almost every perfume brand uses perfume boxes wholesale. There are many advantages that customisation has under its wing. Few are listed here below:
- You Can Create Your Brand’s Identity
- You Can Choose Suitable Packaging For Customer Retention
- You Can Try Elegant Designs And Vibrant Colours
- You Can Bring Sustainability To The Packaging
You Can Create Your Brand’s Identity
To create a status for your brand among others in the market, you must keep many factors in mind. One such factor is the packaging which must be different and innovative enough to catch everyone’s attention- or at least the target audience.
Getting custom printed perfume boxes helps the brand’s identity so that you can use particular customisation and keep it the same throughout the boxes. It can either be a colour, a design, any add-on or any finish.
To simplify things, let us give you this small example. If you want to be known because of your packaging among the customers, you must take one thing and stick to it.
How about you use a particular add-on for your logo? Window patches help customers look at the perfume bottles, so why not try them on your perfume boxes?
You can go for embossing with an added colour on the logo. Embossing is the raised texture obtained with the help of two metal plates.
Or you can choose one colour and use it in every perfume packaging. This does not mean you only use that colour throughout every packaging box like Coca-Cola does. You can use other colours but keep that one colour consistent.
This consistency helps create a separate identity, and customers can identify your boxes from a distance when you use particular customisation throughout the boxes.
You Can Choose Suitable Packaging For Customer Retention
Having customised perfume packaging boxes helps with customer retention. It also helps with customers’ trust. Now there can be a lot of factors involved here, and one of them is to go for suitable packaging.
As a brand, you must know that to strive for the best position; you must give your investment to the packaging because they might be true about not judging a book by its cover but judging a perfume by its packaging.
You can go for different packaging options however you like but choosing the one that speaks of royalty and gives the best protection to your perfume bottles is a must.
There are many options for you to avail of the packaging materials. Some of them are lightweight and fragile (paperboard, cardboard). These boxes are good options for brands with low budgets.
Then comes a moderate quality that protects the product but not to an optimum level (kraft boxes).
And finally, you can go for the boxes of premium quality that have the best protection against external damage, denting, cushioning etc. (corrugated cardboard, rigid boxes).
Customers trust the brands that provide them with quality products and packaging. To retain customers, you must go for custom perfume packaging.
When your perfume boxes are aesthetically pleasing, there is a high chance of them being picked up for gifting purposes by the customers.
So, if you want to have more reach and better sales, going for the right kind of packaging is a must.
When customers know that your brand excels in selling quality packaging, they are more likely to recommend you to their peers.
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You Can Try Elegant Designs And Vibrant Colours
Custom printed perfume boxes must have elegant designs and vibrant colours to attract customers. These boxes are helping you with the marketing of your product, so you must take measures to enhance their outlook.
There are many elegant designs you can use for your perfume boxes. When you contact a wholesale custom perfume boxes manufacturer, you also get a list of templates that offers you different designs. The design team of the packaging company can design some of the best perfume boxes for you.
You can go for minimalism as it is pretty popular among brands and customers. A lot of percentage of customers look for minimal packaging, and this might be your time to shine through your custom printed perfume boxes.
You can also go for illustrations. They are also gaining attention and can have different tactics to steal attention from every product on the shelf.
One of the ways to have customers’ attention is to go for retro designs. People love nothing more than the touch of nostalgia, so why not provide them in your custom printed perfume boxes?
You can also go for different vibrant colours. An example of this can be the use of pastels on your perfume boxes. Patels can keep the packaging refreshing and create a soothing environment around them.
You can go for monochrome packaging and use colours such as red, royal blue, green etc. If you want to create royal packaging, why not use all-black packaging for your custom printed packaging?
You may use hot foil stamping with gold foil on these perfume boxes because black and gold always scream premium.
You can also try the all-white packaging to be unique among other packaging boxes. Whatever you go for, ensure that they are either trend-setting ideas or are already in the trends.
You Can Bring Sustainability To The Packaging
Sustainability is not only ensured through packaging. You can also take other measures to be a sustainable brand in the market.
Your custom printed perfume boxes can be printed with soy ink instead of petroleum to help you be a sustainable brand.
Soy ink is extracted from a plant that helps in not creating any more toxins and pollution for our damaged ecology.
However, there are more advantages to using soy in your custom printed perfume boxes than just bringing sustainability.
This ink is cost-effective, and it also helps in producing sharper images with brighter colours.
Summarising The Above Discussion
Custom printed perfume boxes can be one of the ways to improve your sales. When customers get packaging that appeases their eyes, they are most likely to purchase it.
You can get different customisation ideas from different packaging companies.
Get your hands on custom printed perfume boxes for better sales.
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