fast page speed

How To Optimize Web Page Speed With Heavy Images?

Images are an essential part of websites. Without any images, your website won’t be able to put a long-lasting impression on your visitors. It helps businesses to engage their visitors and reduce the bounce rate. However, images can also be the cause behind the poor performance of a website. Search engine crawlers fail to thoroughly crawl an image-heavy and slow-loading website, which affects the engagement of the website on the web.

So, how do websites use high-quality images after reducing their sizes that don’t impact the quality of the image? This article will vent into the subject to give you thorough details on the question and how to do it. Keep reading this article to find out more about How to Increase Website Speed with Heavy Images?

Choosing the Right File Format

There are numerous file formats for images. By choosing the right one you will be able to harness the speed of the website while keeping the image quality intact.

PNG (Portable Network Graphics)

PNG files are utilized when lossless compressions are used. Lossless compression is the process where the images are compressed; however, the data of the images stay intact. So, upon decompression, the data of the images are retrieved. Furthermore, it doesn’t damage the quality of the images. However, they need to decompress before using them. In PNG the image quality is high and the size of it as well. You can also remove the background of an image in PNG which cannot be done with a JPEG file.

JPEG (Joint Photographic Expert Group)

JPEG has relatively cheaper quality than PNG, therefore, its size is low as well. JPEG uses both lossless and lossy algorithms. The lossy algorithm is a compression type that loses data when applied to an image. This loss of data might not be noticed by the user however, it might compromise the image quality.

GIF (Graphic Interchange Format)

GIF uses lossless compressions. Due to its relatively low file size, it is ideal for animated images. Furthermore, GIFs are more convenient than images when you want to relay a message to your visitor.

Image Compression and Resizing

It is the pivotal key to optimizing the website images. However, if not done correctly it can deteriorate the quality of the image since it involves a tricky procedure.

Image Resizing

Image Resizing doesn’t simply mean shrinking the image by using HTML and CSS that is applied when the browser provides the web page.

For instance,  you want to use an image with the size of 3800×5000 pixels as an image for product details, where the required resolution is 300×300 pixels. So, instead of setting its height and width in the HTML code, resize the image before sending it to the browser by the server. By following this procedure it will become easier for your website to load and you will be able to free up some space on the disk where it is being hosted on the website.

Image Dimensions

A Widespread misconception about the website image is that the quality of the image depends upon the large pixel size. And many people use images of 2000 to 5000 pixels even the most commonly used pixel format is 1926 pixels for large screens.

Check Your Image Quality

The quality of an image represents the visual representation on the website. Businesses that sell highly visual products often improvise the quality of the images for the fear of appearing dull to Its visitor. If the quality reduction is done correctly, it won’t affect the quality of the image but it will lower the size of the image. Resulting in enhancing the speed of the website.

For example, image quality reduced from 100% to 0% will highly impact the image as the image will appear grainy or pixelated. However, reducing 10% to 20% will keep the quality of the image intact while reducing its size relatively which will eventually improve the loading speed of the website.

Use Image Optimization Tools

There are plenty of free as well as paid image optimization tools available on the web. By using these tools you can reduce the size of the images while keeping their quality intact to optimize the performance of your website effectively. Deciding on which one to use directly depends upon the user preferences and the sought optimization types.


In these ways, you can increase page loading speed containing heavy images on your site.

The pages that take a longer time to load have 10 times more chances of increasing bounce rates. Furthermore, image-heavy websites are detested by the web crawlers which reduces the chances of ranking high in the search engine results. In addition to these, a business website that has heavy images on its page is unlikely to have decent traffic which might fail in competing in the Market.

By following the above-mentioned tips and practices you will be able to optimize your website effectively. By optimizing your website, you are not only improving the speed of the page loading but also providing a great user experience to your visitor. Which will eventually result in getting more traffic to your website.

Leave a Comment

Your email address will not be published. Required fields are marked *