North America Electric Toothbrush Market is anticipated to grow at a CAGR of 6.7%, hitting USD XX Billion by 2033: SPER Market Research
An electric toothbrush uses electricity to move the brush head, resulting in a more effective and efficient cleaning experience than a manual toothbrush. An electric toothbrush’s bristles often travel back and forth or in circles, oscillating or rotating at high rates. This, in turn, eliminates significantly more plaque and bacteria from the teeth and gums. Aside from that, electric toothbrushes include a variety of modes and settings, such as delicate or massage mode for people with gum sensitivity, as well as different brush heads for certain dental needs. In addition, two types of electric toothbrushes are available in the industry: rechargeable and battery-operated. They are handy and extensively useful for maintaining proper dental hygiene and delivering a superior cleaning experience than a manual toothbrush.
According to SPER Market Research, ‘North America Electric Toothbrush Market Size- By Bristle, By Head Movement, By End User- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ states that the North America Electric Toothbrush Market is estimated to reach USD XX Billion by 2033 with a CAGR of 6.7%.
Drivers: The electric toothbrush market in North America is primarily driven by increased awareness of oral hygiene and its impact on overall health. For example, multiple studies have connected poor dental hygiene to a variety of systemic disorders, including heart disease, diabetes, and respiratory illnesses. The electric toothbrush industry is growing rapidly due to technological improvements and ongoing product innovations. Manufacturers are incorporating advanced technology like Bluetooth connectivity, artificial intelligence (AI), and real-time feedback systems to improve user experience and brushing efficiency. Smart toothbrushes can track brushing behaviours, provide individualized feedback, and gamify the process to promote better oral hygiene habits. The increase in disposable wealth among US customers is another significant element fueling the electric toothbrush market.
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Restraints: The high cost of electric toothbrushes compared to manual toothbrushes remains a significant commercial barrier. Electric toothbrushes are becoming more popular, but the high initial cost can be a barrier for lower-income households. Premium models with advanced features may be more expensive, making them less accessible to a wider audience. For this price, the market’s potential growth is limited by sensitivity, especially among price-conscious consumers who may choose less expensive oral care options. Furthermore, the environmental impact of electric toothbrushes, particularly their non-recyclable components, such as batteries and plastic parts, is becoming a worry. Consumers are becoming more aware of the impact of electrical waste and plastic litter on the environment.
The COVID-19 epidemic had a tremendous impact on the North American electric toothbrush business, driving up awareness of personal hygiene and dental care. As customers prioritized their health, sales of electric toothbrushes increased, particularly those with advanced features such as smart technology and built-in timers. Supply chain interruptions originally limited supply, but as e-commerce grew, internet sales skyrocketed. Furthermore, increased health concerns prompted a greater emphasis on preventative care, driving up demand for electric toothbrushes as part of comprehensive hygiene routines.
Key Players:
North America electric toothbrush market is dominated by United States due high consumer awareness and preference for advanced oral care technology. Major players in the market are Colgate Palmolive Company, Emmi Ultrasonic GmbH (EMAG Gmbh & Co. KG), FOREO, Koninklijke Philips N.V., OMRON HEALTHCARE Co.
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North America Electric Toothbrush Market Outlook
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