Come November and you would start hearing about Black Friday and Cyber Monday hype. Shopping stores are crowded and there are long queues outside stores offering discounts. The good thing about SaaS deals is that you are saved from all the hassle and can easily avail the mighty discounts from the comfort of your home. However, the bulk of SaaS owners has increased manifold in the past years, and choosing the best offers has become difficult. So in this article, let’s first discuss the point of these discounts and deals, are they really that beneficial or mostly a marketing gimmick? After that let us move on to our top picks for SaaS this year.
What is Black Friday and Cyber Monday?
Considered as every shopaholic’s dream, Black Friday and Cyber Monday or BFCM (as it is commonly called) is the last Friday of the month of November and the Monday preceding it. It is the time of the year when people are going to shop a lot as the holiday season is around the corner. Black Friday is a major shopping event that originated in the United States, occurring the day after Thanksgiving (the fourth Thursday of November). It marks the start of the holiday shopping season, with retailers offering significant discounts, special deals, and promotions to attract customers. In recent years, it has expanded globally, including in-store and online sales.
Is Black Friday worth it or a marketing gimmick?
There can be multiple opinions regarding this. It all depends upon a person’s needs and shopping habits. These are some of the benefits, advantages and disadvantages. The thing to keep in bind is that do not over spend.
- Worth it:
- Deals on electronics, appliances, and other high-ticket items can offer genuine savings, especially if you’ve done prior price research.
- It’s a good time to buy holiday gifts, seasonal products, or specific items that rarely go on sale.
- Marketing gimmick:
- Some deals are exaggerated or not as exclusive as they seem. Retailers may inflate “original” prices to make discounts appear steeper.
- Many sales continue into December or are comparable to discounts during events like Cyber Monday or other shopping festivals.
Do’s and Don’ts for BFCM Spendings
Here are some Do’s before spending anything on black Friday.
Set a Budget:
Decide how much you’re willing to spend and stick to it. Overspending can quickly negate any discounts you get.
Research Prices in Advance:
Check prices of desired items before Black Friday to ensure the “discount” is genuine. Use price-tracking tools to monitor historical pricing.
Prioritize Big-Ticket Items:
Focus on expensive items like electronics, appliances, or furniture, where discounts tend to be more significant.
Make a List:
Create a shopping list to avoid impulse buys and focus on items you truly need or want.
Shop Online Early:
Many deals go live at midnight or even days before Black Friday. Online shopping can help you avoid crowds and access deals quickly.
Check Return Policies:
Make sure the store has a flexible return or exchange policy in case the product doesn’t meet your expectations.
Use Apps and Websites:
Tools like Honey, Rakuten, or store-specific apps can find coupons, cashback offers, and other discounts.
Stay Safe Online:
Shop only on secure websites (look for “https”) and avoid clicking on suspicious links or offers from unknown sellers.
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Some Don’ts
Here is a list of don’ts: the things you must avoid at all costs.
- Don’t Buy Just Because It’s on Sale:
A deal isn’t worth it if it’s something you don’t need or won’t use. Avoid the “fear of missing out” (FOMO). - Don’t Ignore Hidden Costs:
Watch for shipping fees, subscription traps, or extended warranties that can inflate the total cost. - Don’t Use High-Interest Credit Cards:
If you can’t pay off the balance immediately, interest charges can offset any savings. - Don’t Fall for Doorbuster Hype:
Many heavily advertised “doorbusters” have limited stock and are often used as bait to get you into the store. - Don’t Wait Too Long:
Hot deals on popular items can sell out quickly, especially online. Act fast but smart. - Don’t Forget Cyber Monday:
If you miss a deal or don’t want to rush, Cyber Monday (the following Monday) often has comparable discounts. - Don’t Overlook Small Businesses:
Local stores and smaller online retailers may offer unique deals or better customer service compared to big-box stores.
By planning ahead, staying disciplined, and avoiding common pitfalls, you can make Black Friday shopping a success!
Best SaaS deals for BFCM 2024
Here we have shortlisted some of the best BFCM deals for this Black Friday. These are SaaS deals and range from hosting, marketing tools, page builders etc.
Cloudways Managed Hosting
Cloudways is a managed cloud-hosting platform known for its lightning-fast speeds, with a choice between DigitalOcean, Vultr, Linode, Google Cloud Platform, and AWS as your preferred provider. IT. combines ease of use, budget-friendliness, and incredible website speeds to deliver magical hosting experiences for your customers. It supports all the major apps like Magento, Laravel and WordPress hosting.
- Offer: Enjoy a 40% discount for 4 Months on all hosting plans + 40 free migrations
- Promo Code: BFCM2024
- Validity: 7th November – 6th December
- Direct Signup Link: https://platform.cloudways.com/signup?coupon=BFCM2024
- Website Link: Cloudways Homepage
Newoldstamp
An email signature management tool offering 25% off annual plans, valid from Nov 25 to Dec 2. Ideal for businesses seeking consistent branding across email communications
NoForm AI
An AI chatbot for website lead generation, offering 50% off monthly plans for the first year (Nov 25 – Dec 6)
Warmy.io
Email deliverability enhancement software with 50% off annual subscriptions (Nov 25 – Dec 6)
Consolto
A platform for live customer interactions, offering up to 90% off depending on availability. Valid until Dec 4
Omnisend
Email and SMS marketing tailored for e-commerce, with 30% off for three months for new users (valid till Dec 5)
SalesHandy
Cold email outreach automation software, offering up to 50% off annual plans from Nov 18 to Dec.
Reply.io
AI-powered sales automation platform offering 40% off annual plans for multichannel outreach (Nov 20 – Dec 3)
SE Ranking
Comprehensive SEO toolkit offering 20% off annual plans on top of a recurring 20% annual discount (Nov 20 – Dec 4)
Scalenut
AI-powered SEO and content tool with up to 60% off plans (Nov 19 – Jan 5)
Envato Elements
A digital assets platform offering up to 50% off selected themes and subscriptions (Nov 19 – Dec 2)
Mangools
SEO tools with 35% off lifetime plans, valid until Dec 8. Great for keyword and backlink analysis.
Conclusion
Black Friday shopping is often better for those looking to score significant discounts, particularly on big-ticket items like electronics, appliances, and holiday gifts. Retailers use this day to offer limited-time deals that can result in substantial savings, making it an attractive option if you’re willing to navigate crowded stores or shop quickly online. The energy and excitement around Black Friday also make it a unique shopping experience, with many people using it as an opportunity to buy multiple items in bulk or stock up for the holidays. However, the rush can be stressful, and the pressure to act quickly often leads to impulse purchases or missing out on deals if items sell out.
Normal shopping, on the other hand, provides a calmer, more deliberate experience. It allows you to shop at your own pace, compare prices thoughtfully, and avoid the chaotic environment associated with Black Friday. While the discounts might not be as steep, steady availability of products and fewer distractions can help you make more intentional and practical choices. If you value convenience and are less concerned about snagging extreme deals, normal shopping might suit your needs better. Ultimately, the choice depends on whether you prioritize savings and excitement or ease and planning.
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