Introduction of Mobile App Development

Imagine having to deal with a shoddy mobile app development with no regard for user experience! What will you do with such an application? Obviously, you will exit and uninstall it, especially when you have better options around. One of the most significant reasons for this is a bad UI (user interface) and UX (user experience). Nearly 90 percent of users leave mobile apps due to an annoying UI/UX!

Although every business knows this, only some take it seriously. And if that’s happening with you, you don’t need anyone to tell you the potential opportunity you may be missing due to an incompetent UI/UX.

Designing an outstanding UI/UX requires you to have a mobile app development company in Durban. However, precisely, what is the role of UI/UX design in mobile app development? Here’s an article that discusses it.

What is UI and UX?

Although uniquely defined, UI and UX are two intertwined terms.

UI is designing an interface that includes all the visual elements of an application with which users interact. These elements include icons, screens, buttons, and menus. Thus, UI deals with the appearance and overall feel of the application. It intends to make the app more aesthetically pleasing. Professional UI designers design these elements thoughtfully to ensure consistency across the app.

On the other hand, UX covers the overall experience a user has while interacting with the application. It involves understanding user needs, preferences, behaviors, and sentiments to design intuitive products that deliver value.

UX design is challenging, especially when the app serves multiple markets. Users from every market may have different expectations concerning user experience. Accordingly, UX designers should research, build user personas, develop user flows, and design wireframes and prototypes to enhance the user experience.

Understanding the Significance of UI/UX in Mobile Application Development

Mobile applications have undergone a paradigm shift in recent years. They aren’t informative platforms anymore but a medium for users to connect with businesses and an opportunity for businesses to deliver better customer service. UI/UX plays a crucial role in serving these objectives. Let’s delve a little more into it.

•   Enhanced User Engagement

User engagement and experience are interconnected elements. A good user experience keeps users perpetually engaged with the mobile app. An intuitive user interface, designed with user needs and psychology in mind, encourages users to revisit the application and use it for their respective purposes. However, while engaging existing users, thoughtfully designed UI/UX also drives referrals and helps businesses onboard new users.

•   Improved Brand Awareness

UI/UX helps change the way users perceive a particular mobile application and its utility. An incredible UI/UX creates a favorable impression of the brand in the user’s mind. On the other hand, a shabby UI/UX will hurt the company’s reputation and dissuade users instead of bringing them closer.

•   Increased User Retention

Onboarding users is a challenging task. However, what’s even more daunting is retaining them. Given the competition around, it doesn’t take users long to leave an application if the UI/UX isn’t resonating enough. An outstanding UI/UX personalized to the user gives the latter a reason to stay connected with the application and use it whenever needed. In situations like these, users are less likely to think about switching to another application.

•   Increased App Downloads

A business’s aggressive marketing efforts can help increase the app’s initial outreach and encourage users to download it. However, if the UI/UX elements aren’t engaging enough, users will disconnect from the application. While that’s a loss to the business, bad word of mouth or reviews may discourage many potential users, thus defeating the entire purpose of designing the app. In other words, the app will lose its commercial value over a while.

•   Augmented Revenue

A mobile app that scores high on UI/UX will be downloaded more. Users will interact more with such applications, make purchases, and subscribe to various offerings through them, thus contributing to the business’s revenue. On the other hand, if the UI/UX doesn’t click, the investment is likely to go down the drain!

•   More Aligned Experiences!

Users love it when they get what they want. Yes, it is as simple as that. However, that involves extensive research within the UI/UX realm and developing related elements to match user expectations. Businesses that succeed in doing it deliver more aligned experiences. Furthermore, those walking the extra mile and ensuring regular upgrades and updates per evolving user needs earn a competitive edge.

Elements of an Incredible UI/UX Design

UI/UX design is a combination of various elements and values. Let’s look at some of the most essential ones. Partnering with a mobile app development company in Durban can help take care of these elements given the expertise of such companies in designing remarkable UI/UX for mobile apps.

•   Simplicity

The simpler, the better. Intricate designs annoy users and affect the app’s navigability. A simple and clean UI/UX is easier to deal with. Users can use such applications easily and interact more seamlessly.

•   Consistency

UI/UX cannot vary with platforms. The layout and overall experience have to be consistent, no matter the user’s platform. It will help enhance and simplify the use of the mobile application.

•   Standard Elements

There’s a thin line between being creative and becoming complex. Remember, users are at the center of the application. Accordingly, businesses should have straightforward, standard, and recognizable elements to simplify the app’s use. Intricate patterns can frustrate the users as they will impede the app’s user at every step. In a situation like this, users will leave the application and look for another one they feel is easy to use.

•   Quick Responses

It can be frustrating for a user to deal with a slow application. Users demand quick responses as one of the purposes of the app is to expedite processes and deliver quicker responses in the form of confirmations, unique ID generation, etc. The quicker your app, the more it will engage with users.

•   Formatting

Adequately sized images and wider formats make it easier for users to interact with the application. These aspects directly impact the app’s user-friendliness and navigation quotient. Accordingly, businesses should ensure their apps do not make it challenging for users to recognize an icon, image, or text in the app.

Exemplify Your UI/UX with a Trusted Mobile App Development Company in Durban

Everything in business revolves around users or customers. An app’s UI/UX isn’t an exception to it. Delivering an engaging UI/UX refers to valuing what users want. Users love such apps and are likely to stay loyal to them. After all, everyone wants their life to be simpler, isn’t it? So, partner with FABTARY, a mobile app development in Durban known for its stellar UI/UX designs and proven track record. Email at info@fabtary.com to learn more.