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The optimal length for a business name.


When you’re starting a business, there are many things to consider. One of the most important decisions is your company name. The name of your company sets the tone for your brand and will be associated with your products or services. You want it to be memorable, unique, and easy to pronounce—but what else do you need to know about naming a business?

The optimal length for a business name.

The optimal length for a business name is between 6 and 12 words. According to a study published in the Journal of Business Research, this range is best for making your company’s name unique.

The longer your business name is, the more likely it will be unique. However, you may find that you have difficulty remembering such a long name.

If you shorten your company’s name down to less than five words, its uniqueness rating falls drastically—so don’t go too short!

A name is arguably the most important element of your trademark. It’s the first thing the public will see, and they will form expectations based on what they see.

When you’re naming your business, it’s important to consider all the factors that go into creating a good name. These include:

  • How well the name fits with your industry, brand and style
  • Whether it is unique or unique enough to avoid trademark disputes (although many trademarks are not valid)
  • Whether it is easy for people to understand what you do and who you are as a company
  • The length of the name (keep in mind how it will appear on collateral)

What are some best practices in naming?

Keep in mind that a name is not just a word. It’s also the way it sounds, and the way it looks when written down or spoken aloud. In some cases, you may want to consider how your business name will be pronounced. For example:

  • Generic words or phrases (like “goods” or “fun”) can be too generic; they may give customers no idea of what you do without additional context.
  • Exact phrases (“the best“) are too exacting—they don’t leave room for interpretation by potential customers who don’t know what you offer yet.
  • Very long names can make people lose interest before they’ve finished reading them, especially if there’s no clear reason why such a long name would be helpful in identifying your business (e.g., if it includes the city where your headquarters are located).

First, you should make sure to pick a name that is not being used by another company. If someone else is already using it, you risk confusion and may be infringing on their rights.

The first step to creating a new business is to make sure that the name you choose is not already in use. If another company has registered a similar name, they may be able to block your registration or sue you for infringing on their USPTO trademark filing rights.

You should also be careful when picking a name that it’s not too similar to an existing company’s trademarked name. For example, if there was already a company called “The Google,” it would probably be wise for you not to try registering your own company as “The Goolge” (or even worse, “The Gooogle”).

You should also make sure that your business name is not deceptive or offensive, which could lead to problems with registration and use.

Your business name should not imply anything about what your business does or its location in any way. For example, “Luxurious Storage Solutions” may be fine for a small storage facility but would not be suitable for a storage facility located in a poor neighborhood where people are hoping to find space quickly where they can safely store their belongings while they search for housing options.

If you named your company after yourself and were using it to promote yourself as an individual (e.g., the most sought-after interior designer), it would probably be best to register this name under a different category than when registering as an LLC or corporation because individuals cannot legally own corporations or LLCs without setting up another legal structure such as an S-corporation (which involves additional costs).

Remember that your business name should be short enough to fit on a check, but not so short as to sound like an abbreviation. If your customer is going to have trouble pronouncing or spelling your name, it might be better off if you chose something else.

Consider whether you want to appeal to a particular demographic or region. When choosing a business name, consider how long it would take for someone who is hearing it for the first time to understand what your business does. The longer the word(s) in your name, the more difficult this will be, so keep names simple and clear in order for customers and potential employees alike to easily understand them without taking much time at all!

Optimal Length for a Business Name

The optimal length for a business name is between 5-16 characters. A name that is too long may be confusing or hard to remember. For example, it’s easier to remember ‘Google’ than ‘The World’s Most Complex Search Engine.’ If you are trying to trademark a brand name, make sure it is not already in use by another company or entity. If your desired domain name has already been registered as a trademark, then you would have to purchase the rights from them (it will probably cost you).

Of course you can’t trademark someone else’s brand name. How long can your name be in order to qualify as unique? This is going to depend on the nature of your business and its services or products. However, there are some general rules that you can follow:

  • The longer the name, the more likely it will be unique. When possible, try to come up with a short but memorable domain name that is easy to spell and say out loud. The shorter the name, the easier it will be for people to remember it and tell others about it. You want people to talk about your company! That’s what marketing is all about!
  • The shorter the name, the more likely it will be available for trademark registration or domain registration (for example when deciding between [companyname] vs [companyname].)


As an entrepreneur, it’s your job to ensure that your business name is not only legally sound but also strategically smart. If you want to protect yourself from potential problems with trademark registration and use, then make sure to follow these best practices when choosing a name for your company:

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