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The process of developing a brand name.


Choosing to register brand name is one of your company’s most precious assets. It must be distinct, descriptive, and memorable. The selecting process is essential for developing a strong brand and reputation for your company.

Conduct your own research.

It is critical to conduct research before beginning to establish your brand name. The first step is to search the USPTO trademark search database to discover whether your phrase or logo has previously been registered. If they have, it is time to move on and resume thinking.

If no one has yet trademarked your phrase or emblem, try searching Google for other businesses with the similar name. You may also do a domain name search using this link: name search/domain name search/

Remember that just because someone hasn’t registered the domain yet doesn’t mean they won’t later! Make sure to keep an eye out for these things before settling on a name.

Check to see if your name isn’t already in use.

Before you begin the process of developing a brand name, check certain that it is not currently in use. This might be difficult because there are several locations to look and no one technique to search for exact matches. Check the USPTO (United States Patent and Trademark Office) database, as well as state trademark databases and social media sites such as Facebook, Twitter, Instagram, and LinkedIn. Here’s how it’s done:

Search for your possible name on each network separately (e.g., “LinkedIn” or “Twitter”) by putting it in at the top of each page; if it doesn’t exist yet, add something descriptive like “I need a new logo” so that others know what they’ll be getting from you (and so they know not to steal your idea).

The most critical step is to ensure that your name does not sound too similar to another. When naming a product, you should conduct a trademark check to ensure that no one else has previously registered the name. If you come across names that are similar, go back through your list of possibilities and hunt for something different that does not fall into this category.

Make certain that you are the first to use the name.

The USPTO database is a nice starting point. While it does not provide an exhaustive list of all registered trademarks, it will tell you whether your suggested brand name has already been claimed by another firm. If that’s the case, you’ll need to come up with something new.

Examine the availability of domain names.

When you register a domain name, you must ensure that it is not already in use by someone else. This is a critical step that should not be overlooked if you want to avoid future troubles.

Verify if the domain name is available on the registry system.

Check to check whether anybody else has registered or reserved a name that is close or identical to yours, either intentionally or by accident.

Examine your industry for any existing trademarks or trade names that may clash with your selected name (if applicable).

Check the WHOIS information for the domain and make sure it is private.

If you intend to purchase a domain name for your company, it is critical that you investigate the WHOIS information of the domain name to confirm that it is private. WHOIS records are public information and may be viewed by anybody who knows how. People could use this information to discover who owns the domain name (which may lead them to discover who else works at your firm), where it’s hosted (which could lead them to discover additional personal information about your workers), and more. The safest option would be to not have any personal information accessible via WHOIS records.

Before hiring someone else to do your study, do your own.

Unfortunately, there are some unethical SEOs out there that will take your money and provide you nothing in return. Before you pay for anything, conduct some research on the person or company giving you their services.

First, check to verify if the domain name is still accessible. This should be done even before you start thinking about naming your company or website. There are several websites where you may search for available domain names, including: and

A WHOIS lookup determines who owns a certain domain name by examining its registration information with an ICANN-accredited registrar (i.e., GoDaddy). It is critical that a domain name is not already registered with someone else, since this will make it difficult or impossible for you to utilise it later if necessary.

Trademarks are a company’s most valuable asset.

A trademark is a distinguishing symbol or signal used by businesses to differentiate their products and services from those of other businesses. A registered trademark is legally protected, which means that only the owner of the mark may use it, and no one else may use it without the owner’s permission.

Because a company’s brand name is its most valuable asset, it makes sense for the company to protect that value by obtaining a US trademark with the US Patent and Trademark Office (USPTO). If your firm has been in operation for more than three years, you should absolutely consider registering your trademarks with the USPTO; but, there are several methods to start protecting your brand before even completing paperwork with them!

Trademark Electronic Application System

The Trademark Electronic Application System (TEAS) or the TEAS Reduced Fee (RF) application can be used to apply for a federal trademark registration. The regular filing price is $225.00; however, if you are applying on behalf of a foreign applicant, you may be able to utilise the TEAS RF form and pay a reduced charge of $275.00. This lower charge is only applicable when an international trademark application is filed using TEAS RF, not when it is lodged directly with USPTO employees as part of another procedure, such as Madrid Protocol or Singapore Treaty processing.

Before you may file your trademark application, you must pay the filing fee.

If your mark is accepted for publication and no one files an objection within 30 days of publication, the mark will register in due course and you will obtain a registration certificate from the USPTO.

Filing electronically, by mail, or by fax

Filing over the phone Fitting through email Hand delivery during an international trade exhibition


If you wish to register a brand name, you must conduct your own study. Check the domain WHOIS information and ensure it is private to ensure your name is not already in use. You may also look for companies with similar names on social media networks like Facebook or Google Plus to ensure no one else has used them before you.

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