In this guide, you’ll learn how to create content that attracts real followers and increases engagement on your Instagram posts, Stories, and Reels.
How to Get More Followers on Instagram to Grow Your Audience
According to marketers, Instagram is the second most important social channel for marketing after Facebook, and 80% say they use it to promote their business. However, to get the most out of your marketing dollars, you must first build a loyal and engaged audience of followers on Instagram.
Although follower count is only one indicator of success on Instagram, increasing follower counts can open up monetization opportunities for influencers and provide companies with valuable social proof.
Include Reels in your content mix
Instagram started as a photo-sharing app and quickly branched out into videos with the Stories feature. Stories are a more intimate form of video in a vertical format that only friends, followers, and visitors to your Page can see. Reels, on the other hand, are publicly accessible and offer greater reach through Instagram’s Explore service and therefore viral potential.
Brands and creators should consider incorporating Reels into their Instagram strategy as they have high engagement rates compared to Instagram posts. The average number of likes for Reels is 42% higher than for Posts, and Reels are shared four times more than Posts.
Mutual promotion of content
Cross-promotion involves posting similar content on different social media channels (or Instagram accounts). This tactic can save time and resources. It is also effective for increasing brand awareness and growing your audience on Instagram.
Whether it’s a short video or a long tutorial, you can increase the reach of your content on Instagram by trying it out on other platforms. And if one of your videos goes viral on TikTok, try it (or a similar concept) on Instagram to get more followers.
TikTok isn’t the only channel where you can cross-publish. The format of Instagram Reels can be easily transferred to YouTube Shorts and Pinterest Stories. However, when cross-publishing, you should know and adapt to each community’s preferences.
Optimize your Instagram profile
Instagram users are likely to discover you based on the content that appears on the Explore page. If you want to find out more, go to your profile. This is an important step to attract new followers.
Your Instagram profile is one of the many touchpoints in the customer journey. Your brand should therefore be reflected in the same way as it is on your e-commerce website, on other social channels, on your product packaging, and in your communication with customers.
Everything is important, from your avatar to your Instagram bio to your content grid. “Your Instagram feed serves as an advertising space for your brand. It is the customer’s first contact with you and captures the essence of your brand,” says Trilce.
Ask yourself:
- Do the elements convey a level of consistency through personality, filters, colors, or layout?
- Am I taking full advantage of the clickable link in the bio?
- Does the overall combination of elements effectively represent my brand?
Collaborate with creatives and influencers
While Instagram ads can give you reach, working with influencers can add credibility and trustworthiness to your paid advertising efforts. A survey found that only 38% of consumers trust content from brands, while 61% said they trust recommendations from influencers.
When incorporating influencer marketing into your strategy, make sure the partnership is a good fit for both your brand and the creator. The more your audience matches the artist’s follower base, the more likely the campaign is to be successful and you will gain more Buy Instagram Followers Singapore.
Examples of influencer marketing on Instagram
Homewares brand Sarah Ellison has teamed up with popular drag queen Courtney Act to release design and paid content on Instagram. As a result, the brand gained Courtney’s 1.2 million followers.
Build your personal brand alongside your business
If you run a founder brand (a brand that is strongly tied to the story of its founder), you should also set up an Instagram account for your personal brand in addition to your company account.
Using a business and personal account can increase brand recognition, gain more followers on Instagram, and increase sales. In addition to the brand’s own Instagram profile, the company founder also promotes engagement and awareness through her private Instagram account.
Obtaining placement in functional accounts
Some Instagram accounts, often referred to as feature accounts, are accounts that create the best content in a particular industry – and some of them have huge follower counts. If you manage to get featured on these accounts, you have the potential to direct new people to your profile and increase your Instagram following.
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Find hashtags your audience uses
Your goal is to regularly engage your existing audience while growing your Instagram following. Consistent and engaging photo and video content will keep your existing followers engaged, but how can you attract new followers with your Instagram posts?
One way to show up in search results for people searching for content similar to yours is to use hashtags. A common strategy is to use popular Instagram hashtags that users often search for. However, these hashtags are usually saturated.
A better strategy is to find hashtags that are relevant to your brand and content. Research hashtags and keywords within your industry to see which hashtags your target audience uses.
A social media hashtag generator device like Iconosquare or Later assists you in locating hashtags in your commercial enterprise account. These paid apps help you generate hashtag suggestions based on popularity and relevance.
If you’re on a budget, you can find relevant hashtags by typing your target keywords into the Instagram app’s search bar. Try out different keywords that describe your brand and products and gradually build a list of keyword hashtags.
