Appearances matter in every aspect of the business. An attractive look is like an icebreaker for customers to shake hands with the brand. Upon seeing an item sitting majestically in a quality box, consumers get excited to empty their wallets. Packaging is the key to a brand’s impact on its buyers. One such box which rules the box world is the display box. Custom display containers flaunt the beauty of the product with pride. Also, these cases put the products in their place, leaving no room to fall. When entering the mart, the buyer views the display boxes first and within 30 seconds, decides to go for the item or not. This blog will delve into the details of where brands can put their display boxes for maximum impact.
Types of Display Boxes
First, let’s understand some of the types of display boxes to have a better grasp on where you can place your boxes next time.
1. Counter Display Boxes
As the name indicates, these display boxes are put on the cash counter. This packaging showcases the items near the checkout. It is a smart marketing strategy to make some cash till the last effort. Customers get attracted to these boxes, urging them to lay their hands on the items resting in the boxes right away. Brands can add relevant info about the items such as price, ingredients, how to use, etc., on the display boxes to help customers learn about the product displayed.
2. Floor Display Boxes
These boxes are placed on the floor mostly at the entrance of the large markets or shop. Floor display packaging is bigger than other types of display boxes. These cases are also known as POP (point of purchase) boxes as they are put near the cash counter or at the end of an aisle where there would be higher traffic. Floor display packaging is made from corrugated cardboard- a light and strong material. This makes it easy to move around the mart anywhere. The purpose of these boxes is to promote new items or present the old products in a different style.
3. Gravity Feed Display Boxes
These boxes feel no shame in breaking all the laws of Newton. Gravity feed display packaging defies the rules of gravity. The cases are designed in a tilted way that makes the products slide down as they are picked. These boxes ensure the previous item comes to the front as soon as one item is removed. This gives the illusion to the buyer that the packaging is full of the items and doesn’t run out so easily. Brands keep their products always on the show with feed display boxes, making their brand closer to the consumer’s reach.
4. Sidekick Display Boxes
Sidekick display boxes are containers with wings! This packaging is linked with shelving units or walls. With their wings, they catch the eye of the buyers who are searching for their new creams. Their small size yet larger impact on the sales is a major turn-on for many brands.
5. Die-Cut Display Boxes
Despite their ironic name, these boxes are quite fun in presenting the products. Die-cut packaging is a special type of packing that is made using unique cut-out shapes. The best part about these cases is that they are flexible. It means that they are open to customization. Brands can customize these boxes as per the demands of the buyer’s intent. As these boxes are made according to certain rules, items fit in them perfectly.
Other Types of Display Boxes
There are other types of display boxes that brands can choose to show off their items and their name in the market. Here are some of the other types of display boxes:
● Shelf-ready Display Boxes
● Acrylic Display Boxes
● Peg Hook Display Boxes
● Endcap Display Boxes
● Dump Bins
● Tiered Display Boxes
Where Brands Can Put Display Boxes?
The question of where brands can put the display boxes depends on 3 factors- budget, type of items, and brand’s motive. This section will discuss the areas that brands can use to portray their items.
1. Checkout Area
As mentioned earlier, display boxes can be kept on the cash counter. It is a clever tactic to keep nudging the buyer to grab something at the last minute. The display boxes hold small items since not much space is available on the counter. Products like candies, protein bars, chocolates, lipstick shades, lighters, and hygienic products can be placed in these display boxes. Brands can use the matching color of the box with the item to make the packaging more catchy. For example, brown color can used on the box for chocolates or bars blue color can be used for chewing gums, etc.
2. End of Line
Brands can create good walking distance for the buyers to burn some calories via display boxes. They can put the packaging at the end of the aisle so that buyers have to go through to the last stop. While this might be a bit painful, the effort is all worth it for the consumers. Brands can show items like limited-edition snacks, or high-end beauty products including creams, makeup accessories, and much more.
3. Twin Items
Items can be put near their related products or with items that share the same dimension. For example, brands can keep protein bars in the fitness equipment aisle. This will urge the buyer to buy the bars knowing that they are beneficial for staying fit.
4. At Doorstep
New brands can promote themselves by purring their items on display near the doorstep. Whether going for a standing showcase or putting products on the shelves, businesses can reach the consumer easily. As the buyer enters the market, well-designed packaging displayed at the entrance will be the first thing to grab their eye. Brands can display their newly launched products to entice female customers into purchasing. This can include items such as a new lipstick shade, or a new foundation.
Conclusion
This blog has outlined ways in which brands can maximize their impact on customers. Custom display boxes play a key role in uplifting the brand’s repo in the market, making them more popular among the target audience. Do you need to learn more about how you can create an impression with display packaging? Reach out to Packaging Mania for more essential tips via their expert guidance.
