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Why should a US start-up trademark its business name?


If you have a business name that you’d like to reserve, protect, and grow – trademark it with the US Trademark Application process. If you don’t, someone else might own your trademark even if they’re not using it right now.

To reserve it for you.

A trademark is a word, phrase, symbol or design that identifies and distinguishes the source of the goods of one party from those of others. A service mark is the same as a trademark but identifies and distinguishes the source of a service rather than a product. The owner of a registered trademark has the exclusive right to use it in connection with the goods or services listed in its registration.

When you register your business name as a federal trademark, you’re reserving it for yourself so no one else can use it later on down the road. It also gives you some protection against someone who decides to start using your business name without permission or file an application for their own version at some point after they hear about yours.

To protect it against loss.

  • If you don’t use your trademark, someone else can. The law is clear that a trademark is only protected if it’s actually in use. If you don’t use your trademark for long enough, it becomes available for others to register and use. This can be problematic if someone else tries to steal your good name—and your business!
  • You need to enforce your trademark rights. While this may seem intimidating, there are several ways to protect yourself from having someone else take over your business identity through the legal system:
  • Trademark monitoring services automatically monitor whether any new trademarks or modifications of old ones have been filed that could conflict with yours; they’ll alert you of any potential conflicts so you can file an application before anyone else does (or at least before they can even start).
  • Trademark enforcement services help businesses sue competitors who are using similar names without permission or infringing upon other types of intellectual property such as logos or slogans by sending cease-and-desist letters on their behalf; these services usually charge per hour instead of per document sent out because they offer more comprehensive support than just sending off a single letter could provide alone

To help prevent third parties from using your name.

There are three types of trademark protection you can use to protect your business name:

  • Trademark registration – this is a federally registered legal right to be the only one who can use that protected mark. It’s very difficult and expensive to get, but once you do, it lasts as long as you want it to. If someone tries to infringe on your trademark rights by using a confusingly similar mark (for example, if there were two companies called “SEO Company”), then you could stop them from doing so. (Note: This doesn’t mean that they won’t try–or succeed in–using some variation of their own.)
  • Unregistered common law rights – these aren’t official or enforceable by law; they’re more like an informal sort of protection against third parties who would blatantly steal or use the same name without permission from the original owner (this is sometimes called “passing off”). For example, if someone were operating under the name “SEO Company” without having obtained any kind of valid registration for it, then we could probably still prevent them from using our generic term since we’ve been using it for longer than they had been around (and thus have established common law rights). A lot depends on how strong our claim would be compared with theirs; if there was no significant difference between our respective businesses’ operations or products–or if theirs were somehow superior quality-wise–then courts wouldn’t see much reason why people should choose yours over theirs instead!

To make it easier to register a website name that matches your business name.

The second reason to trademark your business name is so that you can reserve your domain name. A domain is a website address, such as or — it’s the online equivalent of a street address or phone number on a building.

The easiest way for you to reserve your domain name is by registering it with one of the top registrars (like GoDaddy), which will cost between $8 and $12 per year plus setup fees (usually around $18). However, there are two caveats: if someone else has already registered that same site address before you do this step, then they’ll be able to keep using it even though they didn’t trademark their company’s name; also, if the owner of the website decides later on down the road that they want to sell off their website without handing over control completely first then anyone who registers now will have no legal rights over ownership whatsoever!

That’s why we recommend doing both steps at once – reserve  while reserving!

To make it easier to license and franchise your business in the future.

Trademarks are useful for a variety of reasons. For example, if you ever want to license or franchise your business in the future, you’ll need to prove that it’s yours. In order to do this, you need to have a trademarked name so there’s no confusion about who owns it. If someone else has trademarked your business name, they could claim ownership and refuse permission for you to use it as well as license or franchise under that name.

If you don’t, someone else might own your trademark even if they’re not using it right now.

You may not have to worry about protecting your business name, but it’s always a good idea to register your trademark. If you don’t, someone else might own your trademark even if they’re not using it right now.

If someone else registers the same or similar mark after yours and first use in commerce, then they can block you from registering that name as a domain name or as a trademark. They could also file for a federal trademark on that name at any time in the future and claim priority rights over yours because of their earlier registration date. If this happens, you’ll be forced to change the name of your company and spend money improving its brand awareness once again!


That’s why it’s so important that you protect your business name with trademark register services. If you don’t, someone else might own your trademark even if they’re not using it right now. And once they do start using it, they could make all sorts of claims about how much money they’ve invested in building up their brand—which would cost you a lot of money to fight back against!

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