Marketing Strategies and Boosting Your Digital Footprint: A Complete Handbook

It is obvious that most of our sales come through our online efforts today. Every tweet, post, and the ad is an opportunity to connect with your audience and drive growth. Unfortunately, there is still a lack of awareness about what truly drives customer acquisition in the digital age. To address this gap, we have compiled a comprehensive handbook from the top digital marketing agency in Bangalore that is guaranteed to transform your approach to marketing.


With the right knowledge and skills, you’ll be able to reach your marketing goals faster than ever. 

Let’s explore how to create an effective marketing strategy for your business and maintain a clean digital footprint.

Understanding Digital Footprints

A digital footprint, also known as an online presence, refers to the trail of information left by an individual’s online activities. This includes social media posts, website visits, and online purchases, forming a picture of their online behaviour.

Businesses and organisations use this information to understand consumer preferences and target their marketing efforts. The top digital marketing agency in Bangalore suggests that it’s important for individuals to be aware of their digital footprint as it can impact their personal and professional reputations.

Maintaining a Clean Digital Footprint

There are two types of digital footprints: passive and active. Passive footprints are unintentional, while active footprints are intentional actions taken online.

Businesses can control their digital footprint and online reputation by being proactive. This includes maintaining a clean, updated website, updating online listings, addressing customer comments on social media, and managing online reviews. 

What is a Marketing Strategy?

A marketing strategy is a comprehensive plan designed to achieve specific marketing goals. It involves analysing current business strengths and weaknesses related to the set objectives and then developing tactics to effectively reach those goals.

According to the top digital marketing agency in Bangalore, every strategy consists of three essential components, whether in marketing or any other context:

  1. Identifying and understanding the challenge at hand.
  2. Establishing a guiding policy to address the challenge.
  3. Implementing a set of targeted actions to achieve the policy’s objectives.

Now, let’s explore the steps you need to take to achieve this.

  1. Audience Analysis 

The first step is to understand your audience better.

Research and identify specific demographic groups you want to target. Consider factors such as age, location, income, interests, and challenges they face. Determine their online behaviour, preferred websites, and content consumption habits to choose the most effective platforms and create engaging content.

  1. Content Plan 

Create a content plan that is both exciting and challenging.

Your content should be informative, entertaining, and engaging. To achieve this, you need to understand your audience’s preferences. Identify the type of content they prefer and where they are most active online. Determine the best times to reach them.

  1. Make Buyer Persona

Every digital marketing agency in Bangalore prefers to make a buyer persona in the initial phase. Buyer personas are profiles of ideal customers created through research and interviews. Use accurate data to avoid assumptions.

To create effective personas, research current customers, prospects, and individuals who fit your target audience but aren’t in your database.

For your digital marketing strategy, gather location, age, income, and job title data using web analytics and research interviews.

  1. Define Your Goals

Define your objectives and determine the digital marketing tools required to achieve them. Your marketing objectives should align with your business’s core goals.

For instance, if the goal is to boost online revenue by 20%, the marketing team’s objective could be to generate 50% more website leads than the previous year to support this goal.

  1. Assess Your Current Digital Channels and Assets 

When reviewing your existing digital marketing channels and assets, start by considering the bigger picture to avoid feeling overwhelmed.

The best way to do that, according to the digital marketing agency in Bangalore, is to use a spreadsheet to categorise each channel or asset as owned, earned, or paid media.

Owned, Earned, Paid Media Framework Owned Media 

Your brand’s digital assets consist of assets like a website, social media profiles, and a blog. 

Earned Media: Content about your business created or shared by third parties. 

Paid Media: Channels or vehicles you pay for to reach your audience.

Example: If you have a landing page to generate leads, make it shareable for your audience to distribute on social media (earned media). Promote the content on your Facebook page and pay to increase its visibility (paid media).

Evaluate and incorporate the channels that align best with your goals into your digital marketing strategy.

  1. Evaluate and Plan Your Owned Media Campaigns 

Owned media, such as content, is key in digital marketing.

Content, like website pages, blog posts, and social media content, converts visitors into leads and boosts brand visibility. SEO Companies in Bangalore say that each piece of content should be optimised in order to improve search and organic traffic.

Integrate owned content into your strategy by identifying content that aligns with your goals.

Focus on content that has historically performed well in lead generation and incorporate that.

Here’s a simple process:

  • Audit Your Content: List and rank your current content based on past performance related to your goals.
  • Identify Content Gaps: Use buyer personas to find any content gaps. For instance, if your personas struggle with effective studying methods, create content to address this need.
  • Create a Content Plan: Develop a plan for the content needed to achieve your goals, including titles, formats, goals, promotional channels, and budget or time estimates for creation.

A structured approach to evaluating and planning your owned media campaigns can significantly enhance the effectiveness of your digital marketing strategy.

  1. Evaluate and Plan Your Earned Media Campaigns 

Assessing your previous earned media against your current goals can guide your focus.

Analyse where your traffic and leads originate, ranking each earned media source from most to least effective.

For example, a reputed SEO company in Bangalore suggests that an industry press article you contribute may drive significant qualified traffic, boosting conversions. Or, you might find that LinkedIn is a major source of content sharing, increasing traffic.

  1. Evaluate and Plan Your Paid Media Campaigns 

Similarly, audit your paid media campaigns across platforms (e.g., Google Ads, Facebook, Twitter) to identify what aligns with your current goals.

If you’re not achieving desired results, consider refining your approach or shifting focus to a platform with better outcomes.

In the end, you should have a clear idea of which paid media platforms to continue using and which to remove from your strategy.

After planning and researching, you should have a clear vision of your digital marketing strategy’s components.

To recap, you should have:

  • Well-defined buyer persona(s).
  • Specific digital marketing goals.
  • An inventory of your owned, earned, and paid media.
  • Audits of your existing owned, earned and paid media.
  • An owned content creation plan or wishlist.

Now, compile your findings to plan the campaign(s) that will form your digital marketing strategy-

  1. Choose the Right Channels

Pick the most appropriate marketing channels based on your audience insights and marketing objectives. Whether it’s social media, email marketing, content marketing, or paid advertising, choose channels that align with where your audience spends their time online. Invest your resources in channels that are most likely to reach and engage your target audience effectively.

  1. Test and Iterate

Continuously test and iterate your marketing strategies based on performance metrics and audience feedback. Monitor key performance indicators (KPIs) such as website traffic, engagement rates, conversion rates, and customer acquisition costs to evaluate the effectiveness of your strategies. Use A/B testing and experimentation to refine your approaches and optimise results over time.

  1. Measure Results and Adjust

Regularly measure the results of your marketing efforts to track progress and make informed adjustments. Analyse data from analytics platforms, customer surveys, and social media insights to understand what’s working well and what can be improved. Use these insights to make data-driven decisions and adapt your strategies to better meet the evolving needs of your audience.

That’s a wrap! 

We hope this blog helps you boost your sales, enhance audience connections, and achieve your goals with confidence. For any further help, you can always reach out to the best SEO Company in Bangalore to reach your goals faster.

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